Best of Show Success Is in the Cards
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Since the paper needed to last a century without yellowing, they chose 100 percent cotton. Each sheet of cover stock was personalized as well, with one page for each calendar year. The sheets were then collated and shrink wrapped. A high-tech pen was also included.
To further emphasize the theme, they decided to hire a man in an ape suit carrying a large bone—as in the beginning of the "2001 A Space Odyssey" movie—to deliver the boxes.
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- People:
- Dorsey
- Rick Lewis
- Places:
- Hollywood
- Long Beach
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