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Nevertheless, many distributors are frightened by plastic. “I try to explain to [distributors], it’s a printed object. It’s just like a sheet of paper. I print on it,” Hardy joked. “Also, with gift cards, a system needs to be set up with [the supplier of] the POS system. People get frightened to death by this process, but it actually takes only five minutes to 30 minutes to activate over the phone or through the computer,” he stated. Hardy suggested distributors work with small pizza and sub shops, especially those located near college campuses filled with hungry, broke students looking to escape the horrors of cafeteria food.
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