Building Better Budgets
The targeted, cross-media campaign remains an effective marketing tool, but it's constantly evolving. The key to keeping up? Knowing where to spend.
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
So why not just cherry-pick the channels that are most effective? For starters, effectiveness can be hard to quantify. "It is very difficult to state that one method is more effective than another," Giddings commented. "If it were that simple, marketers would choose that method and ignore the others. It depends on what you are selling, whom you are selling to and the resources you have to impact them through any combination of targeted marketing communications."
0 Comments
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments