Building Better Budgets
The targeted, cross-media campaign remains an effective marketing tool, but it's constantly evolving. The key to keeping up? Knowing where to spend.
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Sean Norris
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If election season has taught us one thing, it's that designing a political campaign budget is easy. All you need to do, it seems, is allocate a few hundred million dollars for ads alleging that "Candidate A once punched a kitten, right in its adorable little face," or "So-and-so hates freedom so much, he voted 'YES' to tear down the Statue of Liberty," and the rest will take care of itself.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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