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The product involves two 81⁄2x11” forms joined together and folded twice to create a self mailer featuring an integrated business reply card. “It’s very concise and [end-users] easily grasp the concept,” said Caimano. “They can see at once, ‘okay, this is my message, my call to action, my reply mechanism and the envelope all tied into one.’ They don’t have to worry so much about the individual components and all the other decisions that would normally go into [the project]. Their focus can remain on objectives and expectations. It makes for a simple sale and the product is easy for recipients to use, which helps drive up the response rate.”
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- People:
- Brian Bradley
- Sal Caimano
- Places:
- Harleysville
- Pennsylvania
Maggie Dewitt
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