Brian Bradley, vice president of sales for Bradley Graphics, headquartered in Bensalem, Pa., said direct mail is helping breathe new life into his company’s form offerings, as well.
“Our multi-part and continuous forms business has remained consistent. Although the market is shrinking, we’ve been able to find little niches of business to keep the carbonless market and the collators up and running,” he noted. “Some of that growth is in direct mail pieces, where [a company] is trying to get recipients to fill out one part and return it, perhaps with a donation, and keep the other part as a receipt. Some of the jobs are simple, one over one pieces while others are four-color process. We definitely see more color being added to business forms.”
- People:
- Brian Bradley
- Sal Caimano
- Places:
- Harleysville
- Pennsylvania