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ATM rolls are the most challenging product for Golden Business Forms to manufacture. "ATM rolls are all printed in up to four colors and require specialty type printing," said Self. "On the other hand, most of our credit card rolls are not printed. They're basically just a roll of paper."
Self stressed that distributors who don't get involved in roll products are "really losing out." "The opportunity for sales is just tremendous, and it's not just the banking facilities that are in control of this—everyone is in control of it," he noted. "Each separate organization, each separate company and each separate retail establishment is giving a receipt with every purchase."
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