P+P: How does the economy continue to affect the industry?
CS: The difficulties in Washington continue to erode confidence in our economy. Many companies are frugal with their advertising dollars. As an industry, we are forced to do a better job of justifying our share of Corporate America's marketing dollars. The PFM Group is fortunate enough to be well diversified. By embracing the latest technologies and solutions, The PFM Group has been able to assist our clients in keeping costs down while improving results. We guarantee our own success by helping our clients to be successful. It sounds simple, because it is. Communication is at the root of our success. If we build the clients' expectations properly, they will be happy with the results. We work hard to make them happy.
- People:
- Chip Schindler