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John Carr
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Leighton called for printers to recognize the value of service beyond simply providing a product: "The commercial printing business as a whole needs to get out of a 'commodity' mentality that does not recognize the differences between products and services."
Toepfer alluded to a similar outlook and noted that Foster is making an effort to expand its offerings in service areas such as direct mailing.
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- 4over, Inc.
John Carr
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