By
John Carr
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As a ubiquitous technology that facilitates easy communication, the Internet also has influenced the dynamics of commercial print sales, allowing some printers to sell directly to end-users. "The most common imagePRESS digital press user sells direct to their customer," said Leighton.
Fortunately for distributors, sales direct to end-users remain the exception rather than the rule. "4over is a trade printing business model and we only work with print resellers and distributors," said Megerdichian. "The value of print resellers is the lifeblood of a trade-only provider."
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- Companies:
- 4over, Inc.
John Carr
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