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But, it’s not only what you do, it’s who you are.
Gembe does feel that commercial printers who aren’t as diverse and, instead, specialize in something such as labels or forms are at a disadvantage.
“The label and forms industry has not been good for a long time,” Gembe observed.
Steve McGrath, vice president of Menasha, Wisconsin-based Dynamic Graphics, agreed that some “heavily-niched” printing companies may experience greater volatility during these shaky economic times.
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Melissa Busch
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