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Vogel continued, "When you're in the business of selling marketing services, you can work with your customer to come up with a solution that best fits the project per each client. That way you can keep printed materials out of the hands of those who throw it in the landfill right away and provide them with a digital solution, while you can send your other customers printed materials because you know they'll use them."
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- Companies:
- Independent Printing Company
- Places:
- De Pere, Wisconsin
- Kansas
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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