marketing & sales: Let Go of the Past
Are you hindered by formerly effective sales and marketing policies?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Those principles are some of the most common examples of FIP. At one time, you could distinguish your business from others on the basis of these and other FIP principles. Now, however, the bar has risen. Because there is so much churn in our marketplace and the competition is so fierce, the kinds of service and quality that were sufficient to distinguish yourself from your competition are no longer sufficient. Your customers expect previously outstanding levels of service and quality from every supplier. What was sufficient a few years ago is still necessary today, but no longer enough. Your job is to create an attractive operation that will pull customers to you and then keep them coming back.
0 Comments
View Comments
- People:
- Dave Kahle
Related Content
Comments