marketing & sales: Let Go of the Past
Are you hindered by formerly effective sales and marketing policies?
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He went on to explain he had built his formerly thriving tool and die business on certain core principles: quality workmanship, competitive prices and good service. Those principles, adhered to with discipline and conviction, had brought him word-of-mouth business consistently over the years. But they were no longer working, and his business was floundering. The pain and confusion were written all over his face as he contemplated the prospect of seeing his business wither away.
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- Dave Kahle
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