marketing & sales: Let Go of the Past
Are you hindered by formerly effective sales and marketing policies?
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I call it FIP. Fine in the Past. It refers to all the sales and marketing efforts, ideas, policies, principles, techniques and strategies that worked well in the past (i.e., before 2010), but are no longer effective.
I still recall a poignant moment with an attendee at one of my seminars. During the break, he came up to me and said this: "I've been in business for 17 years. And we've done well. But now it seems like everything is changing, and I don't know what to do."
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- Dave Kahle
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