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The "other" category also took a step in the right direction, proving industry players are finding new ways to complement traditional product lines. Sales came in at $87.4 million (2012: $68.8 million). Common responses for this sector were:
- Flexible packaging
- Checks
- Screen-printed apparel
- Wide format
- Bindery finishing
- Installation services
- Digital printing
- Promotional print
- Integrated forms and labels
- Plastic bags
Note, some of these entries may skew the "other" category; the decision to consider screen-printed apparel, for example, as miscellaneous instead of promotional products is left to the supplier's discretion.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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