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Perhaps the biggest upset belonged to the Web solutions category (e.g., PURLS, QR codes and software). After last year's impressive showing of $182.6 million, Web solutions only consisted of $17.1 million.
With the recent surge in multi-channel marketing and web-to-print activity, these numbers are puzzling at best. Some companies were unable to break down total revenue by product sectors, which may account for the discrepancy. Either way, Print+Promo plans to look for similar patterns among submissions from the industry's leading distributors next month.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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