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Nothing makes a lasting impression like the first impression. And in a country where bankruptcy and layoffs are now the norm, brand establishment carries even more weight. This month’s mystery product provides optimal brand clarity, leaving no room for mistaken identity. What’s the catch? Nothing—just a mere advancement to a traditional printed product.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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