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To increase forms sales, McAleavey encouraged distributors to rethink what constitutes a form. "Just look at business functions and processes and consider the possibilities for improving productivity and communication with a great working form," McAleavey suggested. "Many products I consider to be forms don't look like traditional forms at first glance, yet they are business-to-business ways of communicating, which is what forms are all about."
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- Companies:
- Specialized Printed Forms
- UnigraphicsUSA
- Places:
- Atlanta
- Caledonia, N.Y.
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