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Service Rules
As the demand for commercial printing grows, so, too, does competition among suppliers. Ghelerter stressed that striving to outperform through service and quality is the best strategy, which led Apex Color to establish a proprietary FTP (file transfer protocol) site.
"We have our own server, and hosting the FTP site speeds things up considerably," he noted. "We can have customers' files within minutes. We're also direct-to-plate now, so once proofs are approved, jobs go right into production. These two tools have helped us considerably."
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