Some end-users know exactly what they want, and Ghelerter said that their projects are "speced out to a 'T'," and their files come in perfect. Some customers only have a sample and a vague idea, and the distributor has to start from scratch.
Pesci-Jones pointed out that custom mail pieces and specialized advertising require a high degree of design work, and the average distributor does not have the equipment to produce it. It's Stylecraft's experience that end-users frequently do the designing in-house or work with an outside studio before releasing artwork and specs to distributors. "If more distributors teamed up with design houses, they would be able to have their artwork professionally designed, in a shorter amount of time," she suggested.
- Companies:
- Apex Color