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Then, there is the issue of product knowledge, and he noted that there are a considerable number of variables with commercial printing. "Many distributors understand four-color process, but there are many more who do not, or who don't know enough to effectively sell it," Ghelerter continued. To assist them, Apex Color hosts plant tours and other educational opportunities, and has a representative who specializes in orienting distributors to four-color process. In addition, the company offers distributors commercial printing dealer kits containing items such as presentation folders, brochures, booklets, rack cards and postcards to give end-users some idea of what can be done.
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