Leaders of the Pack
“We are [a] trade-only [printer], and provide competitive pricing, standard packaging, fast turnaround, fax/e-mail acknowledgements, drop shipping and online exact repeat reordering,” Reid explained. “Many of these distributor service requirements were lacking in their local print shop.” Printegra found further print shop success by partnering with experienced distributors who also own print shops, but choose not to manufacture products in-house.
In addition, substantial cross-selling and cross-marketing opportunities are surfacing from the company’s acquisition of National Imprint Corporation (NIC), a manufacturer of envelopes and stationery. Cross-selling to both Printegra and NIC customers will become a top priority for Printegra in the upcoming year as it attempts to increase top-line growth. The company also hopes to expand its print shop capabilities by adding digital color and black-and-white capabilities.
Reid acknowledged that new product and service developments are some of the biggest challenges the industry currently faces. It is important, he said, to keep products and services in the forefront of distributors’ minds. “With many new distributor sales reps selling advertising specialty products, sometimes it is difficult for wholesale manufacturers to educate these reps on the strong profits and repeat base that can be achieved by selling consumable business documents and labels,” he observed.
Printegra is one of the largest manufacturers of short run business printing sold through distributors, operating 13 manufacturing facilities. The company will continue to actively search for acquisition opportunities to add to its growing family of companies.
PrintXcel Celebrates Past Success and Future Growth
Festive balloons, decorative gift boxes and delicious cake attracted visitors to Montrose, Alabama-based PrintXcel’s booth during Print Solutions 2006, held Oct. 3-5 at the Donald E. Stephens Convention and Conference Center in Rosemont, Ill. The company had much to celebrate, including the fact that it claimed the No. five spot in this year’s BFL&S Top Manufacturers ranking, with close to $85 million in sales generated primarily by business document orders. In addition, PrintXcel was acknowledging the 10th anniversary of its VersaSeal brand.
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