What’s the Deal with Digital?
Experts explore areas where toner technology is making a strong impression
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“Using CMYK plus purple expands the pallet of PMS colors you can match,” noted Shanley. “Or, if you have a customer insisting on a PMS color that can’t be created using CMYK plus purple, we can order the particular PMS color and load it in one of the stations and actually print it as a solid.”
Since there are no metallics with digital, Labels West achieves a metallic look—perhaps a silver border on a wine label—by using a metallic base stock and putting down white in all the areas where the metallic is not to appear.
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Maggie Dewitt
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