What’s the Deal with Digital?
Experts explore areas where toner technology is making a strong impression
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Doehler noted the company is seeing demand for quick turns on 250-piece orders of 12-page, self cover, saddle-stitch books, and more postcard applications in which the company is actually mapping the outgoing name and address, as well as doing the full-color printing. In terms of digital print order volume, business cards dominate at Prodigital Printing. “There used to be more call for spot color and companies very specific about a PMS color,” shared Doehler. “Even the biggest, most brand-sensitive companies have come to understand it’s economically imperative for them to accept the CMYK version of their PMS color—it is cost prohibitive to always be running that fifth color just to hit a particular blue.”
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- Labels West
Maggie Dewitt
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