What’s the Deal with Digital?
Experts explore areas where toner technology is making a strong impression
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Liven Up Label Sales
If digital is a boon for business cards, it’s incredibly lucrative for label sales. John Shanley, president of Labels West, Woodinville, Wash., explained this is a perfect time to educate those customers using labels printed by traditional methods, like flexography, about digital’s pricing, quality and speed advantages. For instance, digitally printed labels help brand managers fine-tune marketing campaigns through ordering smaller quantities for test marketing, regional and seasonal marketing and event marketing, such as custom-printed water bottles for a golf outing.
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- Labels West
Maggie Dewitt
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