Ready, Aim, Fire!
Direct mail campaigns can target ideal markets with the right list
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In addition, mailing lists can be rented for a single mailing. For a second mailing, the list must be rented again. However, the names and addresses of the people who answered a business’ original mailing becomes its property and, therefore, becomes a part of its existing in-house list.
Mailing lists can be obtained from the list owner, a list manager or a list broker. Edith Roman Associates, Pearl River, N.Y., gives the following breakdown for these sources:
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