Ready, Aim, Fire!
Direct mail campaigns can target ideal markets with the right list
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Building a Prospect Database
Database processing and database management are surefire ways to build profiles of valuable prospects. Information remains current as it is continuously refined and analyzed. And, with prospect databases, the merge/purge process is even more effectively handled. Instead of renting lists for a single use, customers, or their service bureau, request list rentals from the list owners for a full year, paying them for each use. It is a common misconception that a mailing list can only be used once. But, companies can use the same list again even with a slightly different mailing and still obtain worthy results.
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