Direct Mail Tuneup Gives Saturn of Greenville Better Lead Mileage
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When recipients reached their landing pages, the login forms were pre-populated with their first names, last names and e-mail addresses, said Renee Hall , spokesperson for Dukky; Saturn of Greenville asked a few additional qualifying questions, such as which type of vehicle interested them and what best described their current credit profile, and also solicited visitors' phone numbers. The dealership then used this information to customize its follow-up to each respondent.
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