Direct Mail Tuneup Gives Saturn of Greenville Better Lead Mileage
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The overall campaign results included 1,070 leads generated and 24 cars sold in a space of four days—a number that's just five shy of the dealership's average monthly sales.
Since its first PURL-based campaign, Saturn of Greenville has gone on to launch a few more efforts using Dukky's solution, with Spadaro spreading his mail quantity out into weekly drops. A campaign that landed in prospects' mailboxes Monday already is producing results that are music to Spadaro's ears. "We sold three cars off of it already, which is unusual for the first day in-house. And [the sales team] has several appointments for the week," he reported.
0 Comments
View Comments
- People:
- Joe Spadaro
E
Hallie Mummert
Author's page
Related Content
Comments