Takin’ It Old School
Distributors should learn the facts before overlooking the education market
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BFL&S: What are your predictions for the future of this market?
Randall: In looking at the trends we have experienced over the last few years, I expect incremental increases in this market. As the industry continues to move away from some paper-based forms, there will be an increase in promotional/direct mail campaigns. Distributors can aid end-users by developing products that function best for their facility and their clients (e.g., students, internal staff, etc.), even if it is with a paper-based product.
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