Takin’ It Old School
Distributors should learn the facts before overlooking the education market
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BFL&S: How has the push for e-forms affected the sales of printed forms?
Randall: E-forms certainly have affected our sales, especially in the quantity and format of student loan applications. As recently as five years ago, we produced a couple million continuous student loan applications. Sales of that product have dropped significantly each year. For example, last year, we produced about 5 percent of what we produced 10 years ago. Eventually, that form was replaced by a booklet of forms, made on a rotary press, that are run through a laser by the individual user. Still, as I mentioned earlier, our overall sales to this market continue to increase despite this large loss.
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