Takin’ It Old School
Distributors should learn the facts before overlooking the education market
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In its vertical market report, the DMIA (Document Management Industries Association) offered these sales tips:
• Emphasize service
• Understand the processing equipment—from typewriters to computer systems
• Don’t use an overbearing sales pitch—potential clients are educators first, and may be uncomfortable with that type of pitch.
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- Companies:
- Specialized Printed Forms
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