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P+P: How does your company remain nimble and ahead of the curve?
ELD: We get customer feedback from day-to-day communications, and we survey the landscape regularly and then follow up. We have found that properly educated customers will spend more time and money with us because they have confidence in what we can do for them. So, training your customer[s], responding to their questions, getting quotes done fast and listening to what is happening keeps you in front of their business. It takes a lot of time and effort to do this, of course. But relationships matter because you must keep each other informed. I tell my team to "amaze everyone" and practice outstanding customer service.
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- Places:
- Baldwin
- Salt Lake City
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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