Electrifying the Industry
Charge up your accounts with static cling sales
By Erik Cagle
When it comes to static cling labels, John Shanley doesn't mind being an island unto himself. Shanley, president of Labels West, Woodinville, Wash., is among a small core of manufacturers who produce these labels.
Shanley has a patent on a piggyback-type form/static cling label combination. He is also moving into the point-of-purchase beverage market, because grocers routinely use static cling labels to promote weekly specials.