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Maria Raha
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American Apparel, a popular Los Angeles-based clothing line founded by Dov Charney, is a leader in both wholesale and retail sales. Ray Hughes, American Apparel’s manager of wholesale sales and distribution, said the most successful of its styles remains the “basic, crew neck short-sleeve” T-shirt. While hooded sweatshirts are popular, too, they’re often cost-prohibitive as promotional items. Regardless of the style, Hughes contended a heavier investment in quality will pay off as end-users will be more inclined to incorporate the products into their wardrobes.
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