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"The market is fantastic," agreed Tom Ainsworth, marketing director for Continental Datalabel, Elgin, Ill. "Distributors are looking to add value because selling stock labels usually means lower margins. Custom labels should be every salesperson's dream."
On average, Ainsworth said distributors can expect profits in the area of 40 percent to 50 percent. "Of course, that depends on the size of the order, and what the order actually consists of. Some labels are used in very tough conditions. If a label needs to adhere to a $1 million turbine engine, it has to perform, and the cost is going to be negligible in comparison to the cost of the item it goes on," he noted.
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