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The label on a package can affect how the merchandise is perceived in other ways as well.
"Clear labels are very big right now," noted Shanley. "People perceive products with them as being more environmentally-friendly."
Shanley claimed big profits can be made from custom labels. "The profit margins are definitely better than paper forms. They can range anywhere from 20 percent to 200 percent, depending on the order," he said.
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