Eric Buchroeder has joined Fenton, Missouri-based FormStore Incorporated as director, strategic business development.
In this position, Buchroeder will lead initiatives with FormStore key customers to design and implement best practice solutions, long-term relationships, substantial opportunities and strategic programs. These will utilize FormStore’s core membership ID card, digital print, personalization and mailing capabilities and, when beneficial, those of its clients in an integrated model.
“We are very excited about what Eric can bring to FormStore,” stated Paul Edwards, FormStore president. “Eric will be working with client leaders at all levels to conceive, create and implement shared strategies to build sustained revenue growth.”
Buchroeder has 30-plus years of experience in sales, sales training, regional management and product marketing management for document industry leaders including several FormStore preferred partners.
For more information, visit www.formstore.com.