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Tips of the Trade
So, what is the best way for forms distributors to incorporate promotional products into sales pitches? According to Dohan, they should first tap into their library of logos.
"Distributors should choose a few of their top customers' and prospects' logos and produce speculative promotional product samples, such as coffee or travel mugs, and offer these to their existing customer base," he explained. "The same customers who purchase business forms from distributors also have special events and the need for corporate gift giving."
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