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More Than Just Order Takers
In addition to generating revenue, Andersen pointed out that the pairing of these two industries changes the dynamic of what it means to be a distributor.
"Using promotional products properly isn't just printing logos on coffee mugs, keychains or folders," emphasized Andersen, who noted that promotional products can greatly enhance the distributor-client relationship. "Distributors need to create a campaign to convey the message and then find product offerings that tie in to the theme—making them more creative and more involved in marketing efforts," he explained. "Instead of being order takers, they are now campaign coordinators."
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