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And, in both Andersen's and Dohan's opinions, the partnering of business forms and promotional products is most evident at trade shows.
"Attendance is up at the national promotional products trade shows that we've attended—up 20 percent to 30 percent at some events this year," estimated Andersen. "We are seeing more new distributors at these events, and the number of suppliers keeps on growing. There are some very cool products being introduced at these shows—all waiting for a forms distributor's client's imprint."
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