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"When integrated labels were new, the adhesives were pretty much all designed for shipping and envelope-type applications. But now we have a lot more variety, and that allows for a greater number of applications to be satisfied," Herzog explained.
Another emerging opportunity for integrated label sales, according to Elinor White, marketing director of label systems, Moore North America, Bannockburn, Ill., is through a company's marketing department.
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- People:
- Elinor White
- Greg Herzog
- Moore
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