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"We have a customer who is doing invoicing and pick-pack documents that are being paid for by the marketing department," said White, explaining how Moore has added coupons and advertisements to some of its integrated label products.
"When a company ships an order, the invoice goes directly to the consumer," White noted. "All of sudden that gives marketing the opportunity to do a direct mail messageputting the message directly in the hands of the buyer. Traditional direct mail can't do that."
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- People:
- Elinor White
- Greg Herzog
- Moore
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