Goodwin Grooves On the Job
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The idea was quite a success. Of the dozen or so phone calls Goodwin received, all complimentary, at least one client called from his car while playing the CD.
Goodwin is also adept at streamlining a form's function. On occasion he has pared down the functions of a product from six or seven to four or five. His clients' image in their customer's eyes, he feels, is more important than his own image. But quality is still very important to Goodwin. "If you haven't brought a client to the next level, I don't care how many facets you put in your products. It's just spinning wheels and making a lot of noise for nothing," Goodwin said.
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- People:
- Erik Cagle Brian Goodwin
- Places:
- Azusa, Calif.
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