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Buy a copy of Green Marketing: What Works; What Doesn't—A Marketing Study of Practitioners at https://reports.environmentalleader.com/.
About the Author:
A business adviser and problem solver, Gail Nickel-Kailing, managing director, Business Strategies Etc., is a nationally recognized speaker on a wide range of subjects. And as an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of "beats," particularly printing and mailing, including print on demand, variable data printing and direct mail.
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Gail Nickel-Kailing
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A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
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