Green Marketing: What Works, What Doesn’t
The Environmental Leader, a website dedicated to energy and environmental news for businesses, has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn't—A Marketing Study of Practitioners takes a critical look at green marketing and digs up eye-opening information, such as green marketing's effects on product pricing, what kinds of media are most used in green marketing campaigns and which of them are most effective.
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.