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Digital printing accounts for approximately 20 percent of the orders Dispatch produces, but Mehl said it is growing faster than any other segment of his business. The benefits of digital printing, in his opinion, lie in personalized mailings and digital warehousing programs.
"Measurable results prove that using digital print for personalized, one-to-one marketing significantly increases returns," Mehl said, thus providing a tremendous tool for making communication cost-effective.
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