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"And I can run these personalized cards and brochures at the rated speed for the machine that becomes the real value of digital printing," continued Mehl.
In an effort to get the word out and test-drive its personalization capabilities, Dispatch launched a six-part mail campaign in which distributors were invited to customize a memo pad for themselves. "Within three days they had their memo pads and we realized an 18 percent return on the mailing," reported Mehl.
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