Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"Consider the impact of a retailer's post card campaign when Mary Jones who bought a specific pair of shoes, receives a special offer for hosiery that compliments those shoes," offered Mehl.
He explained that an offset, static print job sent out to 4,000 recipients will generate a one percent return, whereas incorporating variable text and graphics—and perhaps a coupon—potentially increases that return rate to 19 percent.
0 Comments
View Comments
Related Content
Comments